A TikToker said he was using a now viral TikTok to sell Walmart’s frozen pizza on DoorDash, sparking debate in the comments.
In a September 5 video posted by TikToker Caden (@cadenboof), he shows the process of starting his own “restaurant”, Boof Pizza, which sells frozen pizzas from his kitchen outside of his kitchen on DoorDash.
@cadenboof sells frozen walmart pizza on DoorDash 🍕 #sidehustle #sidehustle #teenentrepreneur #sidehustleideas #doordash #doordashdriver ♬ Original sound – chalabanta
“I ordered a bunch of pizza boxes with our logo on because we had to look professional. Then I went to Walmart and bought all the frozen pizza,” Carden said.
He then showed a video of a woman “screaming” for him to “stop” as he bulk-buys frozen DiGiorno pizzas from Walmart’s freezer section.
“I got home, set up a few things on the tablet DoorDash sent me, and our restaurant went live,” Caden continued.
In the next clip, he shows himself standing outside Domino’s “stealing” some of his “rival” customers.
“We started getting orders fast, but DoorDash drivers were pissed at how long it took,” Caden explained. “But somehow, in the end, everyone left a five-star review on the pizza, so I guess it worked.”
The video had more than 551,000 views as of Sept. 7, with users arguing over the legality of his restaurant in the comments.
“Though it’s certainly illegal. It’s a trademark infringement,” suggested one commenter.
“This is either a joke/influence chase or he could be prosecuted,” another wrote.
“All the fun and games until the health inspector came along,” the third added.
DoorDash’s verified TikTok account also commented: “We’ll ask our legal department.”
Others, however, praised Carden’s “genius” sideline.
“This man lives in the future,” wrote one commenter.
“This guy is a genius. I love the pizza cover and art, it looks so cool, I’ll buy a pizza from you,” said another.
In an email to the STYO, Caden clarified that he “made this video primarily as a joke, but also to show people that ghost kitchens are on the rise and that a lot of people haven’t heard of it.”
Ghost kitchens refer to food places where food is consumed off-site, without public places, restaurants, servers, etc. They are completely legal, but there are still concerns about regulating food safety.
“Due to the virtual nature of ghost kitchens, consumers cannot obtain health check letter ratings as easily as they would at traditional restaurants, which may require displaying proof of check on their storefront or dining area,” according to the regulatory review.
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