As Gen Z evangelicals gain more influence, TikTok has become an incubator for the old ways. With creators advocating natural birth control, more and more women want to throw things back in the 1950s and become housewives.
not quite.
TikTok from Jennifer Mock (@jlmock4.0) appears to have sparked the latest round of discussions around women’s advocacy for being housewives. In the clip, Mock plays a 2022 woman talking to a 1950s woman about everything she’s looking forward to. On the topic of unwanted pregnancies, 2022 Woman says you can “completely kill the baby” but won’t let Roe v. Wade be overturned. The video, not so subtly, blames modern feminism for women’s problems.
Comments on TikTok are mostly in line with the creator’s opinion. “We’ve been low-key cheated,” one commenter said. This video has over 1 million views.
@jlmock4.0 may or may not be an actual necklace from the 50’s. 💁🏼♀️ #vintage #housewife #feminism #timetravel #funnyvideos ♬ Soundtrack – jlmock4.0
but when it , the comments are a bit different. The video has over 4 million views.
One commenter took issue with the “idea of 1950s housewives living happy, fulfilling lives,” when so many stay-at-home moms took pills for depression or gave them the energy to do housework. Others have pointed to this attempt at revisionist history.
This isn’t a new trend: Over the past few years, many young women have embraced the traditional wife’s lifestyle, but this return to “tradition” has also been expanded by evangelicals and fundamentalists. The hashtag #housewife has more than 1.6 billion views and the hashtag #sahm (stay-at-home mom) has more than 8 billion views.
We reached out to Mock via Instagram DM for comment. As a follow-up, she released a quote attributed to feminist Simone de Beauvoir, which is often adopted by conservatives. But it ignores the full context of the quote, which comes from a 1975 interview with feminist Betty Friedan.
Audra Schroeder
Audra Schroeder is a senior entertainment writer at Daily Dot, where she focuses on streaming, comedy and music. Her work has previously appeared in The Austin Chronicle, Dallas Observer, NPR, ESPN, Bitch and The Village Voice. She is based in Austin, Texas.
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